Public Relations

News + Blog category

Savannah Berry: Through the Eyes of an Intern Summer 2021

A genuine work-life experience in the public relations and communications field.

Through The Eyes of an Intern Blog Series Part 3 (Final)

A genuine work-life experience in the public relations and communications field.

The Dos and Don’ts of Brand Promotion During Negative News Cycles

The Dos and Don’ts of Brand Promotion During Negative News Cycles

Avoid These Common AP Style Mistakes Make by PR Pros

The truth remains that proper grammar and compliance to formal writing standards can positively influence the credibility of a pitch, release or announcement, and thus increase the chances of favorable coverage.

Top 10 Tips for Media Interviews in Uncertain Times

Top 10 Tips for Media Interviews in Uncertain Times. Tipping Point Communication’s tips for a successful appearance for yourself and your organization.

Four Trends PR Pros Should Follow in 2020 to Maximize Success

To be a successful brand today means finding ways to cut through the noise that inundates consumers on a daily basis.

Client Spotlight: Successful Spring for Buffalo & Erie County Naval & Military Park

The Buffalo & Erie County Naval Park, largest inland Naval Park in the country, begins their 2017 season honoring a local Buffalo WWII veteran.

Five Tips to Hitting a Home-Run Pitch

Certain principles apply to the classic media relations tactic PR pros call media pitching. Here's a list that will help you put your best foot forward.

3 Ways to Improve your Pitch with the Rise of Pageview Journalism

Public relations pros know they need to work harder than ever before to get their pitches and stories covered. These three tips will help adapt your pitch.

"P" is for "Platinum", "R" is for Rule

Beyond the Golden Rule is the Platinum Rule. Mike Kennerknecht shows PR pros how this principle can build positive relationships and achieve better results.

Reputation Management: Crisis Communications

Barbara Pierce from Tipping Point Public Relations shares 5 things businesses, nonprofits and individuals can to to protect their reputation in a crisis.

Party Fouls: Mistakes to Avoid with Elected Officials

PR & public affairs pro Mike Kennerknecht at Tipping Point Communications shares tips to overcome these common mistakes when working with elected officials.

Holding an Effective Press Conference

Mike Kennerknecht from Tipping Point Public Relations shares PR tips and examples from his presentation at the Ad Council of Rochester's Nonprofit Workshop.

Avoiding the Black Friday Effect: 3 Steps to Stress-Free Event Planning

A public relations agency professional gives our their three steps to stress free Black Friday event planning. Tips and tricks for breaking through the hype