Social Media

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Plan Ahead, Prevent Crisis: A Guide

In today’s interconnected world, it is crucial for organizations to have an up-to-date, formal crisis communications plan. Let us help you anticipate and prepare with our guide.

What Does a Social Media Manager Actually Do?

Social media managers are often misunderstood. Some would say they closely monitor the latest TikTok trends and scroll Instagram for inspiration all day long. Sounds easy enough, right? Not exactly.

Why Social Media is Emerging as The New Search Engine

People are changing their habits when it comes to finding information and products. Although the majority of searches are still predominantly done on Google and YouTube, social platforms like TikTok and Instagram are are emerging as search engines.

Social Trends That Will Come Alive in 2017

What's coming alive? What social trends are we seeing that will take over 2017? The ever-changing social media landscape has a lot in store for this year.

Social Media Metrics That Your Boss Cares About

There are three important social media metrics that should always be viewed, understood and optimized for, regardless of social channel.

Look is the New Like

Need to change your social media or content marketing strategy? Tipping Point Communications shares how the new Facebook algorithm can affect your business.

Rethink Your Social Media Marketing Strategy

Facebook is changing again and digital marketing professionals may need to rethink their social media marketing strategy. Learn how our ad agency is.

A Medal-Worthy Perspective on Buying the Olympics

A media buyers perspective on building an effective strategy for clients advertising during the Olympics. Where should people put their money to meet goals?