Social Media

Social media managers are often misunderstood. Some would say they closely monitor the latest TikTok trends and scroll Instagram for inspiration all day long. Sounds easy enough, right? Not exactly.

People are changing their habits when it comes to finding information and products. Although the majority of searches are still predominantly done on Google and YouTube, social platforms like TikTok and Instagram are are emerging as search engines.

What's coming alive? What social trends are we seeing that will take over 2017? The ever-changing social media landscape has a lot in store for this year.

There are three important social media metrics that should always be viewed, understood and optimized for, regardless of social channel.

Need to change your social media or content marketing strategy? Tipping Point Communications shares how the new Facebook algorithm can affect your business.

Facebook is changing again and digital marketing professionals may need to rethink their social media marketing strategy. Learn how our ad agency is.

A media buyers perspective on building an effective strategy for clients advertising during the Olympics. Where should people put their money to meet goals?