A statement of about careers

Supporting line with brand voice

Graphic Designer

Tipping Point Communications is seeking a highly motivated individual to add to our graphic design team. This role will work closely with our Creative Director. We are currently working a hybrid in-office/work-from-home schedule.

Job Summary

We’re expanding our team! We are looking for a knock-out creative to join our graphic design team. We’re a growing, high-energy, full-service digital marketing agency based in the greater Rochester, New York area. This role would be a great fit if you hate being bored and love fresh creative projects. This role entails: ad design, social media content design, short motion graphics, and print design.

You will thrive in this role if you have an eye for engaging, timeless design, and know all the latest digital advertising trends.

Software Skill Set:

In ranked-order

  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe InDesign
  • Adobe After Effects
  • Adobe Premiere
  • Working knowledge of HTML/CSS
  • Email design platforms (Mailchimp, etc.)
  • Adobe Lightroom

Practical Skill Set:

  • Graphic content creation for social media (motion and static graphics)
  • Digital ad design (display campaigns, social media, etc.)
  • Email campaign design
  • Creation and execution of product mockups (clothing, brand collateral, etc.)
  • Occasional brand identity design
  • Occasional print design

You will be involved in creating the following:

  • Mastery of typography and typographical hierarchy
  • Master in layout design, composition, and use of grid systems
  • Strong understanding of color theory, color psychology, and practical application of both
  • Understanding and application of user-centered design principles
  • Developed creative process
  • Strong ability to solve problems from a visual and practical design perspective
  • Ability to create compelling motion graphics and light animation for social and digital landscapes
  • Keen eye for design trends while keeping a timeless sense of style
  • Developed personal design style, not just copying the latest trends
  • Ability to key into many individual brands, developing new designs in line with their visual identity
  • Attention to detail, proofing/proofreading visual work

Personal Skills:

  • Collaborative / team player
  • Critical thinker
  • Highly organized
  • Great at working independently and managing personal workload
  • Strong verbal and written communication skills
  • Ability to receive and give constructive feedback
  • Take ownership of projects confidently from the ground up
  • “Figure it out” attitude / quick learner
  • Willingness to ask for assistance and feedback when necessary

Bonus Skills:

  • Photography
  • Video editing
  • Copywriting/proofreading

Provide support for the Back of House team

  • Maintaining media flowcharts
  • Routinely entering all campaign information from flowcharts into our project management software, Teamwork
  • Provide support to the PPC and Paid Social Expert with client reporting, including analyzing reporting data into actionable insights for our clients.
  • Oversee creative traffic and ensure that all materials are in house prior to deadline and routed appropriately through the agency.
  • Assist in tracking buys/ orders, creative specifications development, etc.
  • Manage overall client budgets and projections process throughout the year; make sure that budgets stay on track and that all projects are billed appropriately.
  • Assist with the planning and strategy process by conducting target consumer research and analyzing findings.

Provide support to the accounts receivable and payable manager

  • Review, reconcile and research vendor statements for missing invoices, duplicate payments, open credits and communicate status with Accounting Manager
  • Assemble copies of vendor invoices and tear sheets as required for special client billing

Other duties:

  • Assist with answering phones, greeting guests, taking messages
  • Actively seek out areas for process improvement
  • Proactively advise Accounting Manager of all breaches in process
  • Special projects, as assigned by Accounting Manager


3+ years in a professional graphic design/creative role

Bachelors in graphic design, art, or related field

OR combination of equivalent experience/education

Agency/In-House experience preferred

Marketing/Advertising experience required

Job Type:



$44,000.00 - $52,000.00 / year

How Success Is Measured

Success will be measured by specific quantitative and qualitative goals as defined with supervisor in scheduled one-to-one meetings.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


Office electronics including laptop, docking station, and standup desk are provided.


Our history begins in 2005 when Michelle Ashby started Tipping Point Communications with five employees. After a decade of steady growth, Tipping Point Communications now employs 14 highly specialized and creative communicators. Today, we are a marketing communications agency specializing in media strategy and negotiation, public relations, market research and inbound marketing. We serve clients throughout the United States and Canada. Our purpose is to help clients build successful businesses by serving as their valued communications partner, developing, and executing campaigns that drive results. Our offices are in Rochester and Buffalo with a satellite office in greater Philadelphia. We work to live; not live to work. And since we spend almost 30% of our adult lives on-the-job, we should enjoy what we do! To enjoy our work lives fully, we generate the best work product we can, and we treat our colleagues and clients with the utmost respect. So, at the end of the day, we can turn to our real lives with clear heads and the confidence that we did a good job. Our organization is approachable and open-minded, leading to a culture that welcomes new ideas and technologies. Core Values: Excellence & Ownership, Learning & Sharing, Integrity & Trust, Teamwork, and Likeability.


The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. The above statements are not meant to be all-inclusive. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their responsibilities from time to time, as needed.

Contact Information

Olivia Wendt, Creative Director owendt@tippingpointcomm.com