The Point

Are you struggling to effectively promote your business or brand? In this article, we’ll share some tips on how to hire a PR firm that delivers results.

It’s no longer about companies picking the best talent, but about talent choosing the best companies.

Marketing during a recession is not an optional luxury, but an essential strategy for survival and growth.

When I started, I was a business owner with no experience with profit and loss (P&L) statements or balance sheets, so there was definitely a learning curve in understanding how those two things work together to inform the health of the business.

Expand your network, increase your skill set, and boost your self-esteem.

Social media managers are often misunderstood. Some would say they closely monitor the latest TikTok trends and scroll Instagram for inspiration all day long. Sounds easy enough, right? Not exactly.

People are changing their habits when it comes to finding information and products. Although the majority of searches are still predominantly done on Google and YouTube, social platforms like TikTok and Instagram are are emerging as search engines.

By leveraging AI-powered technologies, agency professionals can create more effective campaigns, better engage with their target audiences, and make data-driven decisions that drive better results.

See Tipping Point through the eyes of our most recent Public Relations Intern, Ali!