The Point

Client Spotlight: "Harley at Home" Eases Transition to Remote Learning

Day-to-day life has been impacted by the current public health crisis across the country, and schools everywhere have been forced to ensure that the students they serve have access to ongoing educational opportunities.
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US Census-We Need Your Participation!

As more members of our community are self-isolating and spending time at home, there is no better time to fill out the 2020 United States Census Survey.
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Advertisers Adapting to Change

Given the many changes that we have been experiencing together within the last few weeks, our lifestyles have altered considerably, and we are now getting settled into our new “normal.” That’s true for consumers, too.
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Marketing Communications Advice for an Unprecedented Global Pandemic

While the global impact of COVID-19 is evolving by the hour, we’re all in this together and encourage you to reach out, should you need assistance with your marketing communications during this challenging time.
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4 Reasons to Consider a Retainer Relationship with Your PR Agency

Agencies typically work with their clients or either a project-by-project basis or a retainer. When is a retainer relationship right for your organization?
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What PPC Managers Need to Know to Start the New Year Off Right

When it comes to a new year, PPC is not unlike going to the gym: there's more traffic. But stick it out. The increased competition likely won't last.
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Four Trends PR Pros Should Follow in 2020 to Maximize Success

To be a successful brand today means finding ways to cut through the noise that inundates consumers on a daily basis.

Client Spotlight: Successful Spring for Buffalo & Erie County Naval & Military Park

The Buffalo & Erie County Naval Park, largest inland Naval Park in the country, begins their 2017 season honoring a local Buffalo WWII veteran.

A Brand New Pittsburgh: Branding A City

Effective branding and social media play significant role in economic development and tourism marketing. Read about our experience in Pittsburgh.
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